Rebranding

West 1 Physiotherapy & Pilates is a well-established clinic based in Harley Street.

They asked us to create an identity and a website that would help them tell their story more efficiently, appeal to doctors and differentiate them in their market.

Our solution was based on two things: that they navigated around the body to pinpoint, then treat the problem, and that their location was important.

The logo took the arrow as a universal symbol of direction and of finding things and simply pointed it west like a compass. The website expanded on the idea further with an interface that was reminiscent of the grids found on a map.

What we did
Brand strategy / Brand identity / Brand communications: Website / Presentation design / Promotional material / Brochures / Signage / Art direction