Rebranding

Vebnet specialises in creating customised employee benefits solutions and reward strategies.

The client briefed us to asses their brand with a view to telling its story in a more compelling and clear way.

Following a comprehensive strategic assessment, it was recommended to the management team that there was tremendous equity in the brand and that the focus should therefore be on defining the strategy and redeveloping the existing concept to help it fit better in a very competitive marketplace.

Given the fact that each user can access their package through Vebnet’s proprietary user interface and industry benchmark software, we developed a brand positioning and identity based around the idea of “benefits at your fingertips”.

The evolved logo took the old fingerprint that people found messy and aligned it with the values of security and technology which we had identified in our research. When fingerprints are scanned, the recognition software focuses on a few key points, so we gave our new, more realistic fingerprint a technological slant by containing it in a square and using a more modern typeface.

A campaignable photographic language focusing on hands strengthened the concept of individuality further and foil blocking on the stationery added to the premium feel of the brand.

What we did
Brand strategy / Brand identity / Brand communications: Website / Presentation design / Guidelines / Brochures / Literature / Advertising / Signage / Art direction