Brand development.

Tara Rose specialises in luxury accessories, including beautiful, handcrafted bags adorned with semi-precious stones and Swarovski crystals.

When the owner first came to see us she had literally just taken delivery of the merchandise ahead of a planned sales trip to Nigeria, but she had no idea for the company’s name or its visual manifestation.

We explored several options for the name, but eventually settled on a hybrid solution that told a more personal story – Tara is her daughter’s name and the Rose reference came from the name of her house! The elegant and distinctive logo took its visual cue from a hallmark – a good parallel for luxury, and substituted the “O” for a iconic rose. Beautiful still life photography and elegant typography completed the visual identity.

What we did
Naming / Brand Identity / Brand communications: Brochures / Posters / Invitations / Art direction