Rebranding

Sunrise are an equity derivatives broker.

The interdealer world is complex so called for a simple solution to help explain the company’s brand.

We felt that with such an evocative name, it was important to allude to the sun in some form but also to the interconnected nature of Sunrise’s world and the way they connect buyers and sellers. With that in mind we took the simple idea of Sunrise being at the centre of the deal and used the orbital patterns of the planets around the Sun to cement their position as the star at the hub of the interdealer world.

Look closely and you’ll not only see a stylised sun, but also the guiloché patterns found on bank notes.

What we did
Brand strategy / Brand identity / Brand communications: Promotional material / Signage / Art direction