Literature

SBJ are actuarial, employee benefit and financial planning consultants.

Flexible benefits, or flex as it’s commonly known, had rapidly grown to become one of the key ways in which companies reward and engage employees. The problem was that marketing materials painted lifeless pictures of tiresome process and monotony and therefore take-up was slow. SBJ approached The Joneses with a challenge to help them present the flexible benefits concept in a simple and engaging way.

Our solution focused on the fundamental advantage of flex over a traditional benefits package – the priceless commodity of choice.

Having distilled the messaging into five key sections, an overarching concept of “the choice is yours” was brought to life through graphics that echoed the familiar multiple choice formats of school tests. These were then applied to eye-catching still life photography that begged key questions such as “set menu or a la carte”, “fit or force” and “together or alone”.

The sales team were delighted with the no-nonsense approach that they said broke down barriers and removed the mystique surrounding flex.

What we did
Brand communications: Brochure design/ Art direction