Literature

The Department for Innovation, Universities and Skills joined forces with the General Medical Council to produce a book that encouraged disabled students to consider a career in the medical profession.

We were briefed to create a name and an identity that would act as a brand for the initiative. Gateways was the chosen name and the distinctive typographic logo simply opened the gate to suggest a route into medicine.

A comprehensive book and interactive CD that accompanied the scheme gave students in-depth advice about all aspects of university training, medical life and of the opportunities that might be open to them.

What we did
Brand identity / Brand communications: Brochures / Digital / Art direction