Founded in 1858, Kingston Rowing Club is one of the oldest rowing clubs in the world.

To mark their 160th anniversary, and to coincide with a British Rowing initiative to promote indoor rowing, we worked with the management team to provide a new logo and literature style.

The new identity took historical elements from the club, including the red and white stripes and the flag, then combined them into a more heraldic shield that referenced the Royal Borough of Kingston upon Thames in which the club is located. Finally, crossed blades were reintroduced from an older iteration to give a more traditional feel.

A stroke of genius…