News, views and general musings from the well-worn Joneses soapbox.
This year marks Sovereign Capital’s 20th anniversary, and we’re proud to say we’ve been with them for the whole journey!
As part of the celebrations, we created a short animated film that acknowledges some of the great partnerships they’ve made along the way.
Teamwork makes the dream work!
John Swire & Sons Ltd, the London-headquartered parent company of the Swire Group – a diverse business group employing over 120,000 people worldwide, approached us to help them with the rebranding of two of their philanthropic ventures; The Swire Charitable Trust, which supports the work of charitable organisations in the UK, and The Swire Chinese Language Foundation, whose aim is to broaden the reach and improve the quality of Mandarin Chinese teaching in the UK.
Our brief was to create simple logotypes, provide compelling copywriting and design and build clean, easy to use responsive websites that could be easily adapted across the group.
Not he who has much is rich, but he who gives much.
“As a relatively inexperienced charity, some serious hand-holding was needed at every stage of the journey and the Joneses not only guided us expertly, but were also a total delight to work with.”
Sarah Irving – Grants Manager
Paillères is a secluded, ancient Provençal farmhouse hidden deep within the Luberon Park.
We were asked to help with the marketing of the property by designing a new a logo and website.
Paillères loosely translates as haystack, so in a nod to Monet’s series of paintings, and the history of the house, we designed a typographic logo to reflect that.
The single-page, responsive website paints an attractive picture of the beautiful house and grounds and positions it amid the stunning scenery, picturesque villages perchés and colourful markets that surround it.
A sharp piece of work, or un travail pointu – as they say in France!
“We have loved the highly creative, very friendly and efficient service the Joneses have provided. Bravo!”
Edward & Ruth Watson
We enjoy a spot of pilates at Jones Towers, so we were delighted to lend a hand when we were asked to help brand a new venture.
Reformertime is a new web-based pilates business that supplies reformer beds to clients then provides classes online.
Our idea was to take the ‘R’ for Reformertime, turn it into a person, then sit it on the name to look like someone exercising on a reformer.
A nicely balanced identity!
“So simple, so distinctive and sums up the business brilliantly – thank you!”
Katherine Wood – Founder
We were recently asked to devise a name and create a logo for a new niche rowing brand – an online repository for all things coxing: coaching, advice, forums, interviews and useful articles.
We thought it would be great if we could find a name that not only alluded to this specialist meeting place, but also consisted of nine letters to symbolise the eight rowers and the cox in an octuple racing boat.
The Cox Hub was chosen as the name, and the minimalist typographic logo was enhanced by adding graphic oars to eight of the letters and turning the B into an abstract cox.
A clean sweep!
One that I’ve just found in the dim, distant and dusty archives, but a solution I still like!
In about 1999, my father-in-law asked me to design a t-shirt for the BP running club that he ran with.
The thing that all runners strive for, and talk about, is their personal best, or ‘PB’ – I transposed the letters in the company’s logo to reflect that.
Smashed it!
In 2014 Lincoln Mali set up a rugby festival for township schools in and around Port Elizabeth. His goals were to establish a lasting legacy for his rugby loving father, to reinvigorate interest in local rugby, to provide support and incentives to keep young people in education and to make a beneficial connection to their communities.
Township was created as a resource generating enterprise to support Lincoln’s project and its wider aims. Their ambition, is to help develop a sustainable environment that will allow disadvantaged young people, from townships and villages, the chance to develop their talents and prosper.
The logo we’ve designed for them transforms the ‘H’ into the iconic rugby posts and is supported by the the strapline “a sporting chance for all”.
A try and conversion!
“Thank you so much for your help and guidance. The work’s great and we’re sure it will help with our fundraising.”
Rupert Daniell – Co-founder
Texel are specialist credit and political risk insurance brokers. And we’ve just rebranded them.
The company’s named after a Dutch island that held fond memories for its founder. And from the shores of that island came inspiration for their new logo – the Texel shell.
When you beachcomb for shells, it takes a keen eye to seek out the most perfect specimens that nature can design. The same goes for Texel finding their clients the right insurance solutions – which, just like the best shells, are impeccably structured and offer superlative protection.
You can read more about the project here.
Credit and political risk insurance branding? We’ve got it covered!
Ursula Lake is a naturopathic vegan chef.
She asked us for some help with naming her new venture and creating an identity for it.
We took inspiration from the reflective nature of the retreats that she sometimes caters for, as we thought it was an interesting parallel for the thoughtful, holistic and balanced approach she takes in preparing her food.
The typographic solution tells her story in a harmonious and campaignable way.
Tasty!
