Givingwise
Rebranding
Givingwise was established to provide specialist, practical and tailored support for individuals and families embarking on a philanthropic journey.
We were asked to design an identity that not only brought to life the service it provides, but also differentiated it in its sector.
Our solution was rooted in nature and the captivating “helicopter” seeds of the sycamore tree. We thought that the idea of planting a seed and watching it grow was a nice metaphor for the business and described the multiplier effect, and reach, of well-considered philanthropy.
The identity was rolled out across stationery and a website which included animated line drawings to reflect the potential growth achieved through strategic, impact-driven philanthropy.
What we did
Brand strategy: Brand identity / Brand communications: Website / Stationery / Art direction / Copywriting
Givingwise
![Givingwise logo Givingwise logo designed by The Joneses](https://www.thejoneses.co.uk/dashboard/wp-content/media/2022/10/Givingwisse-logo.jpg)
![Givingwise icon Givingwise sycamore seed icon designed by The Joneses](https://www.thejoneses.co.uk/dashboard/wp-content/media/2022/03/Givingwell1.png)
![Sycamore seeds Sycamore seeds art directed by The Joneses](https://www.thejoneses.co.uk/dashboard/wp-content/media/2023/07/sycamore-leaves.jpg)
![Givingwise plant illustration Givingwise illustration designed by The Joneses](https://www.thejoneses.co.uk/dashboard/wp-content/media/2023/07/2.jpg)
![Givingwise jigsaw illustration Givingwise illustration designed by The Joneses](https://www.thejoneses.co.uk/dashboard/wp-content/media/2023/07/3.jpg)
![Givingwise business cards Givingwise business cards designed by The Joneses](https://www.thejoneses.co.uk/dashboard/wp-content/media/2022/10/Givingwise-card.jpg)
![givingwise-web](https://www.thejoneses.co.uk/dashboard/wp-content/media/2023/07/givingwise-web.jpg)
![Givingwise graphic language Givingwise graphic language designed by The Joneses](https://www.thejoneses.co.uk/dashboard/wp-content/media/2023/07/givingwise-girl.jpg)
![Givingwise phone illustration Givingwise illustration designed by The Joneses](https://www.thejoneses.co.uk/dashboard/wp-content/media/2023/07/1.jpg)
“What The Joneses created for Givingwise is, quite simply, gorgeous. It captures everything we were trying to communicate with our brand and much more too. We couldn’t be happier with it!”
Sarah Irving – Founder