Brand implementation

Livingbridge is a mid-market private equity firm with offices in in the UK, America and Australia.

Following a rebranding exercise, the Livingbridge team asked us to help them rationalise the work that had been done.

We began by redrawing their logo so that it was cleaner, more balanced and worked better at small sizes, then documented all the brand elements in a comprehensive set of guidelines that covered everything from the use of their distinctive mesh ‘bridge’ to a new family of iconography.

We then set about implementing the identity across a range of brand collateral including, stationery, presentation folders, videopacks, brochures, powerpoint decks and case studies.

We’ve also been helping with some more unusual brand communications for the office walls. The idea was to design a series of 3D pieces of art to symbolise some of the many deals that have been made during the last 20 years and create a talking point in the meeting rooms. We then compiled the images into a hard back book which was handed out at an event.

What we did
Brand identity / Brand communications: Promotional material / Presentation design / Direct mail / Art direction / Brochures