Rebranding

Visual Signals carries out consulting projects to help businesses build bespoke visual reporting systems that make business information truly actionable.

Our aim was to clarify the benefits of clear visual reporting through a memorable and relevant identity.

We brought that to life that clarity by turning the dots of the “i’s” into eyes and providing a graphic language of abstracted close ups of iris patterns.

What we did
Brand identity / Brand communications: Digital / Signage / Art direction