Rebranding

Ingpen & Williams has been dedicated to the personal management of conductors, instrumentalists, singers, stage directors and chamber groups for over sixty years.

The management team felt that their existing identity was old fashioned, meaningless and difficult to implement, so asked us to refresh it to better reflect the business’s values and aspirations going forward.

Staves are one of the most recognisable elements of musical notation and our solution was to use them to replace the letter “E” in the company’s name, leaving no doubt about their integration with music and the opportunity they provide.

The choice of violet was based on the link between the harmony of colours and the harmony of musical intervals where most scientists concurred that ‘A’, the note that musicians tune to, is associated with purple.

What we did
Brand identity / Brand communications: Website / Electronic presentations / Advertising / Signage / Literature